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The
4-Way Test
Of the things we think, say
or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER
FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?
From the earliest
days of the organization, Rotarians were concerned with
promoting high ethical standards in their professional
lives. One of the world's most widely printed and quoted
statements of business ethics is The 4-Way Test, which
was created in 1932 by Rotarian Herbert J. Taylor (who
later served as RI president) when he was asked to take
charge of a company that was facing bankruptcy. This
24-word test for employees to follow in their business
and professional lives became the guide for sales,
production, advertising, and all relations with dealers
and customers, and the survival of the company is
credited to this simple philosophy. Adopted by Rotary in
1943, The 4-Way Test has been translated into more than
a hundred languages and published in thousands of ways.
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